Digital Marketing Specialist
Core
Launching multi-channel marketing campaigns and outbound prospecting initiatives to generate leads and pipeline for a B2B SaaS platform in renewable energy.
Role type
Digital Marketing Specialist (Campaigns & Prospecting)
Builds
Marketing campaigns, outbound outreach, landing pages, and website content for ARSOS platform users.
Domain
Renewable energy / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel campaign execution, outbound prospecting, content adaptation, landing page creation, SEO/GEO strategy, HubSpot management, AI tool usage, funnel understanding
Preferred skills
Renewable energy sector knowledge, webinar/event support
Technologies
HubSpot, LinkedIn Campaign Manager, LinkedIn Sales Navigator, ChatGPT, Anthropic
Responsibilities
Execute multi-channel marketing campaigns; Execute outbound prospecting initiatives; Create and update landing pages and website content; Optimize website performance for conversion; Support execution of webinars and events; Track performance and suggest improvements
Seniority
Mid-level, hands-on IC
