Performance Marketing Manager
Core
Own the technical, analytical, and operational side of paid media for a consumer business delivering experiential products and events across the UK.
Role type
Performance Marketing Manager
Builds
Paid media campaigns, reporting infrastructure, and attribution tracking for events, ecommerce, and membership offerings.
Domain
Consumer goods and events
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads Manager management, GA4 and Meta reporting, full-funnel analysis, A/B testing, pixel and CAPI setup, server-side tracking, BI platform usage (Metabase), CRO initiatives
Preferred skills
TikTok, YouTube, and Google Ads experience, CRO principles, SEO/AEO/GEO trends
Technologies
Meta Ads Manager, GA4, Metabase, Brevo, Fibery, TikTok Ads, Google Ads, YouTube Ads
Responsibilities
Manage and optimize paid media campaigns across Meta, run hypothesis-led testing on audiences and creatives, own GA4 and Meta reporting dashboards, set up pixels and attribution tracking, build reporting frameworks, support CRO initiatives, expand activity to new channels, document processes
Seniority
Mid-level, hands-on IC