Performance Marketing Specialist
Core
Managing paid media campaigns across Google Ads and social platforms to generate leads and conversions for global markets.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns (Google Ads, Facebook, LinkedIn) for lead generation and conversions
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Paid media campaign management, Google Ads, Facebook Ads Manager, LinkedIn Ads Manager, data analysis, Microsoft Excel, project management, keyword research, budget management, A/B testing
Preferred skills
Salesforce, B2B marketing concepts (MCL, MQL), Google Ads certification
Technologies
Google Ads, Facebook Ads Manager, LinkedIn Ads Manager, Microsoft Excel, Salesforce
Responsibilities
Collaborate with senior paid media manager for campaign launches and reporting; Develop, implement, and optimize paid media campaigns; Conduct keyword research; Manage campaign budgets; Analyze campaign data and generate performance reports; Conduct A/B tests on ad copy and targeting; Collaborate with cross-functional teams on marketing goals
Seniority
Mid-level, hands-on IC
