Performance Marketing Executive
Core
Managing digital advertising campaigns across search, display, video, and social media to drive lead generation, customer acquisition, and brand visibility.
Role type
Performance Marketing Executive
Builds
Paid media campaigns for client business growth
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Display, Shopping, YouTube, Performance Max), Meta Ads, LinkedIn Ads, campaign optimization, keyword research, audience targeting, bid strategy, conversion tracking, Google Analytics, A/B testing, budget forecasting
Preferred skills
Data analysis, ROI optimization, staying updated with platform trends
Technologies
Google Ads, Google Analytics, Google Tag Manager
Responsibilities
Plan and execute multi-channel paid campaigns, optimize campaigns for metrics like CTR, CPC, CPA, and ROAS, conduct keyword and competitor analysis, manage ad creatives and copy, analyze campaign data for insights, track budgets and forecast performance, prepare performance reports for stakeholders
Seniority
Mid-level (2–5 years experience)