Specialist Performance Marketing
Core
Drive effective and efficient improvements across MSGE paid media campaigns to support business strategies for venues, sports teams, and events.
Role type
Specialist Performance Marketing (Paid Media)
Builds
Multi-channel media campaigns for concerts, sports, and events
Domain
Live entertainment, sports, and events
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media planning, paid media execution, budget management, agency management, KPI framework development, data analysis, stakeholder presentation
Preferred skills
Programmatic advertising, attribution modeling, media trend analysis
Technologies
Meta Business Manager, TikTok, Google Ads, SA360, Tableau
Responsibilities
Execute media campaigns across programmatic, paid social, search, online video, out-of-home, and audio; manage paid media budgets and optimize spend; develop data-driven media plans; maintain KPI dashboards and lead performance reporting; support day-to-day management of internal and external partners.
Seniority
Mid-level, hands-on IC