Sr Marketing Manager | Remote | LATAM Only | 81162
Core
Lead B2B marketing strategy and recruitment campaigns for a healthcare technology organization serving U.S. providers and Latin American talent.
Role type
Senior Marketing Manager (Team Lead)
Builds
B2B demand generation programs and recruitment marketing campaigns
Domain
Healthcare technology / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, demand generation, digital marketing channels, team leadership, cross-functional collaboration, analytics, campaign management, employer branding
Preferred skills
Experience with paid media, webinars, email marketing, content marketing, SEO, funnel optimization
Technologies
Paid media platforms, webinar tools, email marketing platforms, SEO tools, analytics platforms
Responsibilities
Develop and execute integrated B2B marketing strategies; Build and optimize scalable multi-channel lead generation programs; Oversee recruitment marketing campaigns focused on attracting top talent across Latin America; Lead, mentor, and develop a team of 5 direct reports; Track, analyze, and report on key marketing metrics and campaign performance
Seniority
Senior, hands-on IC with team leadership