Marketing Performance Analyst
Core
Own marketing performance reporting and insight across paid, email, content, social, and events channels to turn data into actionable business decisions.
Role type
Marketing Performance Analyst
Builds
Marketing performance reports, insights, and recommendations for leadership and the Performance team.
Domain
B2B SaaS / Performance Marketing
Deliverable
dashboards & analysis
Required skills
Data analysis, root cause analysis, hypothesis generation, B2B KPI reporting, HubSpot mastery, funnel conversion analysis, narrative storytelling
Preferred skills
None stated
Technologies
HubSpot
Responsibilities
Own monthly and quarterly marketing performance reporting with clear narratives; Proactively surface anomalies, trends, and performance shifts with hypotheses and recommended actions; Translate channel and funnel data into business language; Deliver B2B style KPI reporting across global regions and key segments; Own HubSpot as the primary source of truth for custom reports, attribution views, campaign performance, and dashboard management; Analyze funnel conversion trends to connect marketing activity to revenue outcomes.
Seniority
Individual Contributor