Performance Marketing Analyst
Core
Integrate and own reporting for all digital marketing activity to assess data from digital channels, translate it to the sales pipeline, and optimize marketing spend to drive business growth.
Role type
Performance Marketing Analyst
Builds
Digital marketing reports and insights for sales pipeline optimization
Domain
Biocomputing / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Salesforce reporting, Google Ads analysis, Google Analytics, Webflow data integration, cost-per-click analysis, cost-per-lead analysis, click-through-rate analysis, commercial data interpretation, B2B growth strategy
Preferred skills
Leadership presentation experience, data accuracy validation, cross-functional collaboration
Technologies
Salesforce, Webflow, Google Ads, Google Analytics
Responsibilities
Own marketing and sales reporting for leadership and the commercial team; Serve as subject matter expert for all online marketing data sources; Analyze cost-per-click, cost-per-lead, and click-through-rates to advise on performance optimization; Collaborate cross-functionally to identify and deliver the best paid media opportunities.
Seniority
Mid-level, hands-on analyst
