Marketing Analytics Manager
Core
Build, execute, and scale marketing measurement and reporting infrastructure, translating complex B2B marketing data into actionable insights for leadership.
Role type
Senior Marketing Analytics Manager
Builds
Executive dashboards, KPI frameworks, multi-touch attribution models, and pipeline reporting for healthcare technology clients.
Domain
Healthcare Technology / B2B Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Power BI (data modeling, DAX), multi-touch attribution, pipeline reporting, Salesforce, Marketo, data validation, metric definition, cross-functional collaboration
Preferred skills
Healthcare industry experience, Clay/Qualified/Invoca/Walnut platforms, advanced Salesforce, marketing automation strategy
Technologies
Power BI, Salesforce, Marketo, Marketo Measure, Clay, Qualified, Invoca, Walnut
Responsibilities
Build and maintain Power BI dashboards and executive scorecards; Translate stakeholder requirements into scalable data models; Execute and maintain standardized KPI frameworks; Implement and support multi-touch attribution and pipeline reporting; Validate and reconcile data across platforms; Monitor data flows and troubleshoot inconsistencies; Document data sources and metric logic; Partner cross-functionally to improve data quality and tracking capabilities; Prepare executive-ready reporting outputs for performance reviews.