Performance Marketer
Core
End-to-end paid media strategy and execution for a portfolio of high-performing eCommerce clients, focusing on Meta and Google.
Role type
Performance Marketer (Paid Media)
Builds
Paid media campaigns for eCommerce brands
Domain
eCommerce / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, campaign planning and scaling on Meta and Google, metric analysis (CAC, CPA, ROAS, AOV), A/B testing (creative, bidding, audience), stakeholder management
Preferred skills
Experience in agency environment, additional paid media channels, financial literacy, P&L management
Technologies
Meta, Google
Responsibilities
Plan, execute, and scale high-performing campaigns; analyze key metrics to drive business outcomes; run and analyze tests for continuous optimization; partner with clients and internal teams to optimize performance
Seniority
Mid-Senior, hands-on IC