SVP, B2B Marketing
Core
Lead B2B marketing efforts across the full customer lifecycle to drive growth, brand awareness, and demand generation for enterprise and mid-market clients.
Role type
SVP, B2B Marketing
Builds
Integrated marketing strategies, demand generation programs, and sales enablement tools for enterprise and mid-market clients.
Domain
B2B Marketing Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing strategy, team leadership, demand generation, ABM, product marketing, sales enablement, data analytics
Preferred skills
MBA, scaling marketing programs
Technologies
HubSpot, Marketo, Salesforce
Responsibilities
Develop and execute comprehensive B2B marketing strategy; build and mentor a high-performing marketing team; own lead generation programs including digital campaigns and events; refine brand story and messaging; collaborate with product teams on go-to-market strategies; equip sales teams with tools and content; measure campaign performance and optimize efforts.
Seniority
Senior, hands-on IC with leadership scope
