Digital Marketing Account Manager
Core
Bridge between clients and internal technical teams to translate business objectives into actionable digital strategies and oversee execution across SEO, Local Search, paid social, video, and email channels.
Role type
Digital Marketing Account Manager
Builds
Integrated digital marketing strategies and growth plans for home service businesses
Domain
Digital marketing for home service businesses
Deliverable
product features
Required skills
Strategic planning, client relationship management, budget allocation, cross-functional team leadership, performance reporting, trend analysis
Preferred skills
Data interpretation, local search expertise, AI-driven visibility knowledge
Technologies
GA4, Google Business Profile, Local AI Search (GEO)
Responsibilities
Serve as lead point of contact for client accounts, translate client goals into integrated strategies, own strategic roadmaps for 6-to-12 month growth, coordinate internal teams for execution, manage marketing budgets, monitor campaign performance, adapt strategies to digital trends, act as trusted advisor
Seniority
Mid-level, hands-on IC