Manager Performance Marketing
Core
Lead and optimize domestic paid media programs and selected international efforts to scale brand visibility and performance across digital and offline channels.
Role type
Manager of Performance Marketing
Builds
Paid media campaigns, CAC/LTV models, and performance reporting dashboards for a beauty brand.
Domain
Beauty industry, performance marketing, paid media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media strategy and execution, financial modeling (CAC/LTV), attribution strategy, media buying platform proficiency, affiliate tool management, Excel and PowerPoint, cross-functional collaboration
Preferred skills
None stated
Technologies
Google Ads, Bing Ads, Meta Ads, TikTok Ads, YouTube Ads, Pinterest Ads, Snapchat Ads, Amazon Ads, Sephora Media Network, Rakuten, HOWL, LTK, MMM tools
Responsibilities
Lead and manage relationships with domestic media and affiliate agencies; oversee and optimize media budgets, planning calendars, and performance reporting; brief and collaborate with creative teams to develop media assets; monitor industry benchmarks and media trends; build and maintain CAC/LTV models; partner with Finance to forecast spend and returns; translate complex performance data into executive-level insights
Seniority
Manager, hands-on IC