Senior Marketing Executive (Global Remit)
Core
Lead global marketing strategy, cross-border campaigns, and localization for a FinTech leader delivering digital payments and embedded finance across five continents.
Role type
Senior Marketing Executive (Global)
Builds
Global brand narratives, cross-market campaigns, and GTM strategies for new countries and products.
Domain
FinTech, Digital Payments, Embedded Finance
Deliverable
product features
Required skills
Global marketing strategy, multi-market campaign execution, Go-to-market (GTM) planning, localization framework development, performance marketing management, content marketing, SEO/GEO strategy, regulatory compliance knowledge, team mentorship
Preferred skills
Mandarin, Arabic, Spanish, or French proficiency, MBA
Technologies
Google Ads, Meta, LinkedIn, GA4, Mixpanel, Salesforce, Tableau
Responsibilities
Develop and own global marketing strategy ensuring consistent brand positioning; Plan and execute integrated campaigns adapting to regional cultural nuances; Lead GTM strategies for new country and product launches; Build localization frameworks preserving brand integrity; Oversee global performance marketing with accountability for CAC, LTV, and ROAS; Drive international content marketing and thought leadership; Ensure compliance with regional financial advertising standards; Develop junior marketing team members
Seniority
Senior, hands-on IC with mentorship responsibilities
