Product Marketing Manager
Core
Shape product strategy and lead go-to-market initiatives for Affirm's buy-now-pay-later products to drive merchant adoption and growth.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product narratives, and merchant engagement programs for Affirm's credit products
Domain
Fintech / Consumer Finance / Payments
Deliverable
product features
Required skills
Product strategy, go-to-market execution, customer research, competitive intelligence, data analysis, cross-functional collaboration, stakeholder management, project management
Preferred skills
Fintech experience, payments domain knowledge, strategic storytelling, ambiguity navigation
Technologies
None stated
Responsibilities
Shape product roadmap based on customer and market insights; lead end-to-end GTM strategy from beta to launch; design programs to accelerate merchant adoption; develop external messaging for key client engagements; collaborate across Product, Sales, and Analytics teams
Seniority
Senior, hands-on IC