Online Marketeer / Performance Marketeer (B2B)
Core
Driving high-quality B2B leads through data-driven digital marketing, owning and optimizing digital performance across websites, SEO, GEO, SEA, and paid social with a focus on conversion, scalability, and ROI.
Role type
Senior B2B Performance Marketeer
Builds
International digital presence and lead generation funnels for a grant and funding consultancy
Domain
B2B Consulting / Grant & Funding Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B performance marketing, SEO (technical, on-page, off-page), GEO (AI-driven search optimization), SEA (Google Ads, Bing Ads), paid social (LinkedIn, Meta), CRO, GA4, Hotjar, A/B testing, keyword research, budget management, bidding strategies, KPI definition (CPL, CAC), dashboarding, GDPR compliance, agency management
Preferred skills
International growth experience, multi-market management, external supplier management
Technologies
GA4, Hotjar, Google Ads, Bing Ads, LinkedIn, Meta
Responsibilities
Own website performance across multiple domains and countries; Lead and contribute to website relaunch including structure, messaging, UX, and conversion setup; Develop and execute SEO strategies and optimize content for discoverability in search engines and AI-driven platforms; Manage and optimize Google Ads and Bing Ads accounts; Set up and scale paid social campaigns; Define KPIs for lead generation, CPL, CAC, and conversion rates; Build dashboards and performance reports for stakeholders
Seniority
Mid-Senior, hands-on IC