Performance Marketing Specialist
Core
Optimizing paid media programs across search, social, display, and streaming channels to drive qualified leads and new customer acquisition for a fiber-optic internet provider.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns and performance reports
Domain
Telecommunications / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, campaign architecture, audience segmentation, bidding strategy, performance reporting, budget allocation, A/B testing, data analysis, Google Ads, Meta Ads
Preferred skills
AI-powered tools, emerging platform expertise, first-party data utilization
Technologies
Google Ads, Meta, Reddit, OTT/streaming services
Responsibilities
Own end-to-end paid media performance including campaign build, optimization, and reporting; Execute hands-on campaign updates and maintain performance governance; Steward media investment by making day-to-day optimization decisions and recommending budget allocation; Reallocate spend across campaigns/channels/markets within approved thresholds.