Marketing manager
Core
Define marketing objectives, develop digital strategies, and manage social media, website, and e-commerce experiences to drive local and digital customer growth.
Role type
Marketing manager
Builds
Digital marketing campaigns, brand content, and e-commerce experiences
Domain
Retail / E-commerce
Deliverable
product features
Required skills
Digital strategy, social media management, market research, data analysis, SEO, content creation
Preferred skills
Meta Business Suite, Google Analytics, design tools
Responsibilities
Define objectives and performance metrics, develop comprehensive digital marketing strategy, manage social media and website, lead content creation and brand guidelines, conduct market research and competitor analysis, design advertising campaigns, analyze data to optimize decisions
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