Promotion Planner - FMCG Customer Strategy Section, FMCG Customer Strategy Department (C&M)
Core
Formulating and executing data-driven marketing campaigns and user acquisition strategies for Rakuten24 and Rakuten Ichiba to drive user growth and revenue.
Role type
Promotion Planner (FMCG Customer Strategy)
Builds
User acquisition campaigns, sales promotions, and performance-based advertising initiatives for Rakuten24 and Rakuten Ichiba.
Domain
E-commerce, Digital Marketing, FMCG
Deliverable
product features
Required skills
Campaign strategy formulation, User analysis, Stakeholder management, Creative direction, Performance-based ad management, ROI monitoring, Legal compliance
Preferred skills
SQL, Data extraction and aggregation, Creative concept design, Project management, Programmatic advertising, E-commerce domain knowledge
Technologies
Google Display Ads, Meta Ads, SQL
Responsibilities
Formulate campaign strategies based on user analysis, Forecast campaign effectiveness and manage results, Monitor campaign results and cost-effectiveness, Lead creative direction for ad copy and content, Manage and execute advertising campaigns, Ensure promotions comply with relevant laws
Seniority
Mid-career to New Graduate