Sr. Analyst, Away From Home Brand Marketing - Taste Elevation
Core
Senior Marketing Analyst supporting strategic development and execution of marketing initiatives for the Kraft Brand, specifically the Mayo and Dressings categories, focusing on Away From Home (AFH) strategy integration and customer marketing plans.
Role type
Senior Marketing Analyst (CPG/Foodservice)
Builds
Customer-specific marketing plans, innovative marketing campaigns, and new product innovations/renovations for the Mayo and Dressings categories.
Domain
Consumer Packaged Goods (CPG), Foodservice, Brand Marketing
Deliverable
product features
Required skills
Marketing analytics, business performance metrics analysis, end-to-end campaign execution, project management, stakeholder influence, budget management, licensing portfolio management, consumer behavior understanding, market trend analysis.
Preferred skills
CPG, foodservice, B2B, brand marketing, product category management experience.
Technologies
Microsoft Office (Excel, PowerPoint, Word), Nielsen, IRI
Responsibilities
Integrate Away From Home Strategy into Kraft Masterbrand B2C communication plans; Support and influence 1-3 Year Growth Plans; Collaborate with Senior Leadership to present key marketing strategies and performance metrics; Develop and execute innovative marketing campaigns across all channels; Leverage data and analytics to generate actionable insights and optimize strategies; Track and report on category performance metrics (volume, revenue, competitive trends); Partner with internal teams (Marketing, Consumer Insights, R&D, Finance) to bring new product innovations to market; Manage the licensing portfolio for Mayo and Dressings categories; Own and manage the marketing budget for the AFH business; Drive cost-effective marketing strategies to maximize ROI.
Seniority
Mid-level, hands-on IC