Digital Marketing Manager
Core
Driving digital ecosystem success for ROCKWOOL Benelux by translating commercial goals into digital strategy and executing campaigns across web, social, and email channels.
Role type
Digital Marketing Manager
Builds
Digital marketing campaigns, website optimization, and automated lead generation flows for ROCKWOOL's insulation products.
Domain
Construction materials / B2B industrial marketing
Deliverable
product features
Required skills
Digital strategy, SEO/SEM, social media management, marketing automation, CRM integration, performance analytics, stakeholder management, project management
Preferred skills
AI/LLM trends, B2B environment experience, industrial sector experience, international experience
Technologies
Marketo, Google Ads, LinkedIn, Meta, PIM, AI/LLM tools
Responsibilities
Optimize website content, performance, and conversion paths; develop and execute paid and organic social campaigns; manage marketing automation and email flows; run performance marketing campaigns; ensure accurate tracking and reporting; coordinate internal stakeholders and external agencies.
Seniority
Mid-Senior, hands-on IC