Director de Marketing Digital Miguel Hidalgo CDMX
Core
Lead digital marketing strategies and campaigns for a specialized health services company, focusing on B2C positioning and high-impact digital execution.
Role type
Senior Digital Marketing Director
Builds
Digital marketing campaigns, social media strategies, and automated email marketing flows for health services.
Domain
Health services / Digital Marketing
Deliverable
product features
Required skills
B2C marketing leadership, digital campaign management (Facebook, Instagram, LinkedIn, Google, TikTok), email marketing automation, ROI/CPL/CPC/CPA analysis, Google Analytics, Google Ads, social ad management, copywriting, content marketing, AI campaign tools, ERP usage (Monday, Zoho), Excel proficiency.
Preferred skills
Pharmaceutical industry experience, strategic IT marketing integration.
Technologies
Facebook, Instagram, LinkedIn, Google, Twitter, TikTok, Monday, Zoho, Google Analytics, Google Ads, Social Ads, AI tools, Excel.
Responsibilities
Promote and strengthen the company's digital positioning; develop, plan, and execute high-impact marketing and IT strategies; coordinate and lead the digital marketing team; analyze ad performance across assigned media channels; execute paid social media plans; assign pixels and UTMs; manage copy and graphic materials; define and design marketing strategies; analyze results; identify and implement new marketing trends.
Seniority
Senior, hands-on IC with leadership responsibilities
