Manager- Marketing
Core
Developing marketing strategies and executing campaigns for new and emerging technologies in clinical diagnostics and molecular screening.
Role type
Manager, Digital Marketing
Builds
Marketing campaigns, website content, and brand reputation for clinical diagnostic testing services.
Domain
Life Sciences / Clinical Diagnostics / Molecular Screening
Deliverable
product features
Required skills
Digital marketing strategy, campaign management, content creation, website analytics (Google Analytics), Google AdWords optimization, budget management, consumer behavior analysis, numerical literacy, spreadsheet proficiency.
Preferred skills
Aesthetics, knowledge of online marketing trends, ability to build industry partnerships.
Technologies
Google Analytics, Google AdWords
Responsibilities
Develop marketing strategies and tactics for new technologies; deploy campaigns from ideation to execution; produce engaging website and blog content; build relationships with industry players and vendors; monitor marketing budgets; oversee marketing materials; measure and report campaign performance; analyze consumer behavior to adjust campaigns.
Seniority
Manager, strategic execution
