Performance Marketing Manager
Core
Planning and execution of paid digital campaigns, optimization of conversion rates, and website content management to improve organic search rankings.
Role type
Performance Marketing Manager
Builds
Paid digital campaigns (Google Ads, Meta Ads), SEO-optimized website content, analytics dashboards
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid campaign planning and execution, A/B and multivariate testing, keyword research, audience segmentation, budget planning, tracking tools setup (GTM, pixels), conversion rate optimization, SEO content optimization, PPC and retargeting strategies, ad compliance management
Preferred skills
SEO knowledge
Technologies
Google Ads, Meta Ads, Google Analytics, Google Tag Manager, Adobe Experience Management
Responsibilities
Design, plan, execute, and monitor paid campaigns; conduct keyword research and audience segmentation; set up and manage tracking tools and analytics dashboards; maintain and update website content for SEO and branding; analyze website performance and user behavior to optimize conversions; track keyword rankings and collaborate on content optimization
Seniority
Mid-Senior, hands-on IC