Performance Marketing Assistant Manager
Core
Driving Singapore digital traffic, sales, and revenue growth through performance marketing strategies and paid media campaigns.
Role type
Performance Marketing Assistant Manager
Builds
Digital marketing roadmaps, paid media campaigns (Social, SEM, SEO), and affiliate partnerships for UNIQLO apparel.
Domain
Retail / Fashion / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads Manager, TikTok Ads Manager, Affiliate Platforms, Google Analytics, campaign data analysis, project management, budgeting, cross-functional collaboration
Preferred skills
Strategic planning, creative brief management, affiliate relationship management, global best practices implementation
Technologies
Google Ads, Meta Ads Manager, TikTok Ads Manager, Google Analytics
Responsibilities
Define key success factors and performance metrics for digital activities; strategize and design digital marketing roadmaps and campaigns; formulate mid-term, seasonal, monthly, and weekly plans; brief creative requirements for paid media; coordinate with agencies and internal teams; prepare budgets and media briefs; manage and optimize affiliate partnerships; track and report campaign performance; analyze key metrics (CTR, CPC, ROAS, conversion rates) for optimization; align paid media strategies with broader business objectives.
Seniority
Mid-level, hands-on IC