Channel Marketing Manager - Heating & Cooling
Core
Strengthen and structure the indirect installer channel for residential heating and cooling by replicating direct sales excellence models.
Role type
Channel Marketing Manager (HVAC)
Builds
Sell-out growth and installer engagement for residential HVAC products
Domain
HVAC / Heating & Cooling
Deliverable
product features
Required skills
Channel strategy, trade marketing, installer network development, sales support, data analysis, KPI monitoring, training coordination
Preferred skills
Experience with distributors and wholesalers, organizational leadership
Technologies
Trade marketing tools, KPI reporting systems
Responsibilities
Develop and structure the indirect installer channel through wholesalers, support sell-out alongside Area Managers, recruit and empower new installers, manage trade marketing activations at retail points, create and manage activation/promotion plans for wholesalers, provide operational support to the sales force, analyze and report on KPIs, coordinate training and engagement initiatives