Activation Specialist (Paid Search & Analytics)

lion digital

Brisbane CBD, Brisbane💼 Full-time🗓 2026-04-21 → 2026-08-05

Core

Tactical execution and optimization of paid media campaigns to enhance performance and ROI.

Role type

Performance marketing specialist (paid search & analytics)

Builds

Paid search campaigns for ecommerce, SaaS, or marketplace clients

Domain

Digital marketing / Performance advertising

Deliverable

production ML models | product features | dashboards & analysis | client delivery

Required skills

Performance marketing, budget management ($2k-$20k+/mo), Google Marketing Platform (SA360, DV360, GTM), Google Analytics 4, SEMrush, data analysis, campaign setup and optimization

Preferred skills

Ecommerce, SaaS, or marketplace experience, advanced analytics, industry trend awareness

Technologies

Google Marketing Platform, Search Ads 360, Google Analytics 4, Google Tag Manager, SEMrush

Responsibilities

Manage campaign setup, optimization, and analysis to meet KPIs; use advanced analytics to track performance and make data-driven adjustments; stay ahead of industry trends and apply new techniques to enhance effectiveness

Seniority

Mid-level, hands-on IC

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About lion digital

LION Digital is on the hunt for a dynamic Paid Media Director to seize this unparalleled opportunity. As an award-winning, global, and multicultural agency, we collaborate with a diverse array of market-leading, international clients such as RM Williams, Ledlenser, Havaianas, and Helly Hansen. Our expertise spans digital strategy, search, media, creative, socials, and beyond, and now, we're looking to expand our leadership team with a seasoned professional who can elevate our paid media department to new heights.