Growth Marketing Manager (MX)
Core
Own day-to-day execution and optimization of paid media for a subscription ecommerce company, focusing on Meta Ads to scale growth.
Role type
Growth Marketing Manager (Paid Media)
Builds
Subscription ecommerce products (fishing tackle boxes)
Domain
Ecommerce / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads management, CBO structure, campaign consolidation, audience segmentation, conversion tracking setup, creative testing frameworks, ROAS optimization, audience exclusions, customer match, lookalike builds, performance reporting, anomaly detection, tracking discrepancy resolution, landing page conversion diagnosis
Technologies
Meta Ads, Google Ads, Bing Ads
Responsibilities
Restructure and optimize Meta Ads accounts, execute creative testing frameworks, monitor and optimize toward blended ROAS targets, produce weekly channel performance reports, manage audience exclusions and lookalike builds, coordinate with creative teams on asset needs, flag performance anomalies and tracking discrepancies, diagnose post-click conversion issues, maintain campaign naming taxonomy
Seniority
Mid-level, hands-on IC