Head of Growth
Core
Own paid media strategy and execution across Meta and Google for a portfolio of DTC health brands, using creative strategy as the primary lever to find and scale winners.
Role type
Senior Growth Marketing Manager (Paid Media & Creative Strategy)
Builds
Paid media campaigns and creative testing pipelines for DTC health brands
Domain
Direct-to-Consumer (DTC) Health & Wellness
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid performance marketing, Meta Ads campaign architecture, Google Ads (Search, Shopping, PMax), Creative strategy framework, Data-driven audience discovery, AI tool integration
Preferred skills
Startup scale execution, Creative briefing and direction, Blended MER tracking
Technologies
Meta Ads, Google Ads, Claude, GPT
Responsibilities
Managing ad performance, Driving creative strategy, Bridging performance & creative
Seniority
Senior, hands-on IC