Paid Social Director
Core
Leading paid social strategy, execution, and innovation for ecommerce-focused fashion, lifestyle, and beauty brands across Meta, TikTok, and Pinterest.
Role type
Senior Paid Social Director
Builds
Scalable paid social campaigns and growth roadmaps for Tier 1 ecommerce clients
Domain
Digital performance marketing, e-commerce, fashion/lifestyle/beauty
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy, Meta/TikTok/Pinterest platform expertise, ecommerce growth, team leadership, commercial accountability, QBR leadership, upsell identification, testing framework design
Preferred skills
None stated
Technologies
Meta, TikTok, Pinterest
Responsibilities
Own and evolve paid social strategy across major platforms; Define best-practice frameworks for account structure, creative testing, media scaling, and measurement; Lead strategic planning for key Tier 1 ecommerce clients; Act as senior strategic lead on nominated Tier 1 client accounts; Lead, mentor and develop the paid social team; Stay ahead of platform changes, ecommerce trends, and privacy/measurement shifts
Seniority
Senior, hands-on IC