Paid Search Senior Specialist
Core
Plan, build, and optimize Paid Search and Shopping programs to drive efficient client growth while reducing waste.
Role type
Senior Paid Search Specialist
Builds
High-quality Paid Search/Shopping campaigns for clients
Domain
Digital Marketing / Paid Search
Deliverable
product features
Required skills
Google Ads, Microsoft Ads, Merchant Center, SA360, Skai, value-based bidding, Performance Max, GA/GA4, Excel/Sheets, A/B testing, data analysis, client communication, mentorship
Preferred skills
Additional Google certifications, experience with competitive tools (Adalysis, Adthena, SpyFu)
Technologies
Google Ads, Microsoft Ads, Merchant Center, SA360, Skai, GA4, Excel
Responsibilities
Execute campaign management and optimizations; translate performance data into actions; collaborate with Analytics and Product teams; mentor junior teammates; maintain data integrity and tagging; design and run A/B tests.
Seniority
Senior, hands-on IC