Director of User Acquisition & Media Buying
Core
Lead the User Acquisition and Media Buying organization to own paid acquisition strategy, budget allocation, and scaling across multiple channels for Ace AI, an AI-native browser.
Role type
Director of User Acquisition & Media Buying
Builds
Paid user acquisition campaigns and scalable media operations for a consumer AI browser
Domain
Consumer internet / AI / Performance Marketing
Required skills
User Acquisition strategy, Media Buying, Performance Marketing, Budget allocation, Team leadership, Multi-channel acquisition (Search, Meta, RTB), Data-driven decision making, Business judgment, Organizational scaling
Technologies
Search, Meta, RTB exchanges
Responsibilities
Own the overall User Acquisition and Media Buying operation, from strategy through performance; Own budget planning and define how and where we allocate and scale advertising spend across channels and growth opportunities; Lead and develop a substantial UA and Media Buying organization, including team leads and managers; Define the strategy, priorities, and performance goals for our paid acquisition activity; Oversee acquisition across Search, Meta, RTB exchanges, and additional performance channels; Continuously identify opportunities to scale spend while maintaining strong business performance; Use performance data to make strategic decisions around budget allocation, scaling, and optimization; Build the structure, processes, and operating cadence required to run a large-scale UA organization effectively; Partner cross-functionally with relevant teams to align acquisition strategy, priorities, and investment decisions with broader business goals; Stay close to the market, platforms, and emerging acquisition opportunities to continuously expand and improve the media operation.
Seniority
Director, hands-on leader with team management
