Analista de CRM – Marketing Performance
Core
Define and execute customer relationship and communication strategies across multiple channels, analyzing customer data to optimize conversion and engagement.
Role type
CRM Marketing Performance Analyst
Builds
Automated CRM flows, multi-channel communication campaigns, and performance dashboards
Domain
Retail / E-commerce Marketing
Deliverable
product features
Required skills
CRM platform management, customer data analysis, A/B testing, multi-channel campaign execution, KPI reporting, budget optimization
Preferred skills
SQL, HTML, Web Analytics, SAS, retail/e-commerce experience
Technologies
RD Station, Emarsys, Responsys, Salesforce, Google Analytics
Responsibilities
Develop and optimize automated CRM flows for conversion; Analyze customer data to define personas and segments; Create and manage multi-channel communication campaigns; Build dashboards and KPI reports for decision-making; Plan and execute A/B tests to improve performance; Monitor customer lifecycle metrics (LTV, retention, churn)
Seniority
Mid-level, hands-on IC
