Senior Manager, Digital Marketing & Channel
Required skills
Strategic thinking, Hands-on execution, Digital craftsmanship, 5–8+ years of experience in digital B2B marketing, Experience in SaaS, analytics, aerospace, or other technology-driven industries, Experience engaging commercial buyers and governmental audiences, Strong experience with marketing automation, CRM integration, analytics tools, paid media, and Martech ecosystems, Ability to manage and optimize websites, Improve technical content, Drive measurable pipeline growth, Deep analytical skills, Data-driven approach to testing, optimization, and insights, Leadership skills, Experience mentoring team members, Experience coordinating SDR workflows or demand-to-SDR handover processes, Fluent in German and English, Innovative, self-driven, Comfortable in a fast-paced, global organization.
Preferred skills
Additional languages.
Technologies
HubSpot, SEO/SEM, SEA, paid media, programmatic, social channels, email nurturing, LinkedIn, retargeting, A/B testing tools, Analytics tools, CRM.
Responsibilities
Design, implement, and optimize multi-channel strategies, Lead and mentor the Junior Social Media Marketing Manager, Oversee the SDR Manager and channel push strategy, Ensure seamless channel-to-SDR handover, Own and manage the global Spire website, Ensure UX and content align with digital acquisition strategy, Improve conversion paths, Support product launches and high-value landing pages, Establish a performance-driven roadmap, Define and monitor KPIs, Extract insights and optimize campaigns, Increase demand capture, Deliver measurable pipeline impact, Build and optimize landing pages, Manage and improve HubSpot campaigns, workflows, email journeys, and lead scoring, Run paid advertising campaigns, Execute SEO optimizations, Create and test email journeys and nurture sequences, Run A/B tests, Publish and maintain digital content, Coach team on digital best practices, Collaborate with Marketing Activation, Brand, SalesOps, Sales, IT, Compliance, and regional field teams.
Seniority
Senior Manager.
Domain
Digital Marketing, Go-To-Market, SaaS, Analytics, Aerospace, Technology-driven industries, Commercial, Governmental segments.
