Analista de CRM – Marketing Performance
Core
Designing and executing customer relationship strategies across multiple channels to drive conversion, engagement, and retention.
Role type
CRM Marketing Performance Analyst
Builds
Automated marketing flows, multi-channel campaigns, and customer lifecycle management systems
Domain
Retail / E-commerce Marketing
Deliverable
product features
Required skills
CRM platform management, customer data analysis, A/B testing, multi-channel campaign execution, dashboard creation, budget optimization
Preferred skills
SQL, HTML, Web Analytics, SAS, retail industry experience
Technologies
RD Station, Emarsys, Responsys, Salesforce, Google Analytics
Responsibilities
Define and execute relationship strategies across sales and marketing channels; Analyze customer data to define personas and clusters; Develop and optimize automated CRM flows for conversion; Manage customer lifecycle metrics (LTV, retention, churn); Create and optimize multi-channel campaigns (email, SMS, WhatsApp, Push); Plan and execute A/B tests; Create KPI dashboards for decision support; Evaluate content for sales funnel stages; Optimize marketing budgets; Support CRM data structure evolution; Brief creative teams on campaign directions