Director Acquisition & Performance Marketing

Autodesk is seeking a senior performance marketing leader to own and scale a world-class, data-driven customer acquisition engine. This role is accountable for driving predictable, efficient, measurable, and scalable new customer growth by integrating media, creative, audience strategy, and funnel optimization into a cohesive performance system. As a key member of the Worldwide Marketing organization, this leader will serve as the single-threaded owner for acquisition performance, operating at the intersection of strategy, execution, analytics, and cross-functional leadership. Success requires building a modern, test-and-learn growth engine where insights, experimentation, and operational rigor compound over time.

What You'll Do

Acquisition Strategy & Campaign Orchestration

• Own the full-funnel acquisition strategy, from first touch through conversion, ensuring media, creative, offers, and landing experiences align to audience intent and lifecycle stage
• Partner with the Head of Paid Media to oversee the planning, launch, and optimization of multi-channel acquisition campaigns across paid social, search, affiliates, influencers, and emerging channels
• Translate company revenue and growth objectives into clear acquisition strategies, audience plans, and investment frameworks across products, regions, and moments
• Partner closely with Paid Media, Product Marketing, Digital/Ecommerce, and Brand & Creative teams to unlock funnel lift and improve conversion efficiency
• Define campaign KPIs, success criteria, and testing roadmaps; ensure campaigns launch on time, on budget, and with clear measurement plans

Performance Creative Leadership

• Own the performance creative strategy in close partnership with Brand & Creative leadership
• Translate audience insights and performance data into clear, actionable creative briefs that inform new concepts and quarterly campaign strategies
• Build and operate a high-velocity test-and-learn creative engine, continuously iterating on messaging, formats, hooks, and offers to drive conversion and efficiency gains
• Identify and scale winning creative concepts across channels and regions while maintaining brand integrity
• Ensure creative development is structured, measurable, and optimized for sustained performance outcomes—not one-off campaign execution
• Manage the performance creative agency ensuring they produce high-quality, efficient and cost effective work aligned to our performance outcomes

Performance Management & Financial Stewardship

• Partner with Marketing Insights & Analytics and Finance to assess acquisition impact across the full customer lifecycle, not just first conversion
• Own performance governance, including visibility into spend, ROI, efficiency tradeoffs, and investment pacing
• Analyze test results against benchmarks to determine when to scale, refine, or sunset initiatives, documenting learnings and building repeatable growth playbooks
• Balance short