Head of Commercial Brands
Core
Leading commercial growth and brand development for commercial vehicles (trucks) in the automotive industry.
Role type
Head of Commercial Brands (Automotive)
Builds
Commercial vehicle sales strategies, fleet solutions, and key account partnerships.
Domain
Automotive industry, commercial vehicles, B2B sales
Deliverable
product features
Required skills
Commercial automotive sales, brand management, B2B sales, key account management, fleet solutions, strategic planning, negotiation, leadership, market analysis, budget management
Preferred skills
Technical knowledge of automotive products, experience with public-sector clients, proficiency in CRM systems
Technologies
Microsoft Office, CRM systems, sales analytics tools
Responsibilities
Develop and implement commercial brand strategies to maximize market penetration and profitability. Achieve sales targets through targeted business development and effective sales leadership. Identify and pursue new business opportunities across fleet, corporate, and public sectors. Build and maintain strong relationships with key corporate clients, dealers, and strategic partners. Lead, coach, and develop sales teams. Prepare and manage sales forecasts, budgets, and performance analyses. Conduct market and competitor analysis. Lead negotiations for major contracts, tenders, and fleet deals. Collaborate with after-sales, marketing, and service departments. Represent the brand at industry exhibitions and trade fairs.
Seniority
Head of Department, 10+ years experience