CRM Program Manager
Core
Leading a transformative CRM and personalization program in the financial sector, bridging business interests with analytics, technology, and external partners.
Role type
Senior Program Manager (CRM & Personalization)
Builds
CRM transformation initiatives and personalized customer communication solutions
Domain
Financial services, CRM, Personalization
Deliverable
client delivery
Required skills
complex program management, strategic roadmap creation, stakeholder coordination, risk management, data analytics interpretation, change management
Preferred skills
experience in banking/telecom/insurance, real-time communication strategies, event marketing, data science collaboration
Technologies
CRM platforms, analytics tools
Responsibilities
Define strategy and action plans for CRM migration, prioritize initiatives and trade-offs, coordinate cross-functional teams and external vendors, identify and resolve blockers, report on program progress and risks, support decision-making processes, scale the program model
Seniority
Senior, hands-on IC