CRM Coordinator - Sportsbook Global Promotions
Core
Execute global promotions across multiple brands and markets to engage the customer base beyond gameplay for Betsson Group's sportsbook.
Role type
CRM Coordinator (Global Promotions)
Builds
Global promotion campaigns, player rewards, and localized marketing materials for sportsbook customers.
Domain
iGaming / Sportsbook
Deliverable
product features
Required skills
Project management, CRM tools, email marketing platforms, HTML, JIRA, Excel, player bonuses and incentives, multi-market environment experience
Preferred skills
Spanish, Portuguese, Greek, Latvian, Polish, or Scandinavian languages
Technologies
JIRA, Salesforce, Xtremepush
Responsibilities
Manage global promotions projects and tasks using JIRA; oversee end-to-end execution of the global promotions calendar; configure player rewards and bonuses within campaign systems; collaborate with local copywriters for localization of promotion materials; upload and test customer-facing communications (SMS, emails, landing pages, banners, push notifications); monitor promotion display and customer journey; act as main point of contact for support team regarding global promotion queries; provide after-hours support for CRM promotion incidents.
Seniority
Individual Contributor