Performance Marketing Strategist
Core
Design and lead high-performing paid user acquisition campaigns for patient education, navigation, and acquisition in the wellness and health sector.
Role type
Performance Marketing Strategist
Builds
DTC and Clinical Trial marketing campaigns
Domain
Healthcare / Wellness / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
strategic planning, critical thinking, marketing automation, funnel architecture, data analysis, A/B testing, compliance management, cross-functional collaboration, reporting, user journey mapping
Preferred skills
technical background in marketing automation, knowledge of AI-powered tools
Technologies
Lucidchart, SiSense, Google Analytics, CRMs, automation platforms
Responsibilities
Develop and execute digital strategies to optimize patient recruitment and lead generation; Create end-to-end patient journey maps and funnel frameworks; Integrate landing pages, surveys, and email/SMS sequences; Analyze and optimize patient journeys to minimize drop-offs; Oversee tracking implementation and attribution models; Develop performance reports and data visualizations; Design and implement A/B testing roadmaps; Ensure compliance with healthcare and digital marketing regulations.
Seniority
Individual Contributor
