Digital Marketing BtoB Manager H/F

## Responsibilities - Pilot your center of expertise in digital by coordinating digital strategies and ensuring the optimization of paid campaigns on paid channels (SEA, SMA, programmatic) and ensuring coherence with the organic strategy. - Strategy of paid acquisition (20%): Define and deploy the Paid Media B2B strategy (SEA, SMA, programmatic) aligned with business objectives, audiences, and markets, in line with the SEO strategy. - Orchestration and optimization of campaigns (20%): Lead the execution across multiple channels (Google/Microsoft Ads, LinkedIn, Meta, display), optimize keywords, targeting, creatives, and tests to maximize conversion. - Management of agencies and partners (15%): Brief, challenge, and align agencies/agencies on objectives and KPIs, coordinate the production of assets (including video) and ensure the excellence of execution. - Budget management and ROI (15%): Allocate and arbitrate budgets, optimize CPL/CPA/ROAS, negotiate conditions and activate media opportunities. - Measurement, analysis, and recommendations (15%): Ensure reliable tracking, consolidate reporting (Salesforce, Piano Analytics, dataviz), produce actionable insights and adjust plans. - Cross-functional collaboration (10%): Work with SEO, Data, Product, CRM, and Sales to align offers, messages, and journeys, and maximize synergies between paid and organic. - Monitoring and innovation (5%): Follow platform/algorithm evolutions, test new formats/tools (automation, scripts, AI) and spread best practices. ## Requirements - Hold a bachelor's degree (bac+5), you have 5 to 6 years of professional experience, including 2 to 3 years on a similar position ideally in an agency. - You master various tools (CRM, data visualization platforms, Google Ads) and have knowledge of programmatic/display. - You have solid knowledge of B2B environments and lead generation mechanisms. - Operational English (B1-B2 minimum) to interact with the group. ## Nice to Have - Telework: 2 days per week (from 3 months of seniority) - Benefits: performance bonus, meal voucher (11.97€ per day, 60% covered), participation and interest bonus, RTT, CSE, mobility allowance, Kadeos vouchers, CESU. - Top Employer 2025, Edenred France, has steady growth at two-digit rates: your career at Edenred will offer real development opportunities. - CAC 40 ESG, symbol of our commitment to a sustainable and responsible economy. - Events that enrich your professional and personal life (seminars, afterwork, sports and wellness program, etc.). ## Benefits - Process of recruitment: 1. Discover each other (15 to 30’) with the recruiter, continue … ? 2. Exchange with your future manager (60’). The feeling is always there ? 3. Exchange with your future manager (60’) in our offices and presentation of your business case. #Dreamteam #Vibewithus #Topemployer2025 Apply now and Vibe with Us!