Marketing Manager
Core
Day-to-day owner of Singapore marketing execution, translating strategy into ground-level delivery for a high-ticket legacy POS solution and an all-in-one app-based digitalisation solution.
Role type
Marketing Manager (hands-on, commercially minded)
Builds
Integrated demand generation campaigns, paid performance campaigns, EDM/WhatsApp/direct mail initiatives, sales workshops, merchant events, and social media content.
Domain
Fintech / SME digitalisation / Point-of-Sale (POS)
Deliverable
product features
Required skills
Team leadership, performance marketing, demand generation, paid media optimization (Meta, Google), campaign ROI analysis, stakeholder management
Preferred skills
None stated
Technologies
Meta, Google
Responsibilities
Lead the Singapore marketing team across performance, social media, content, design, and video; Plan and execute integrated demand generation campaigns; Manage and optimise paid performance campaigns; Drive EDM, WhatsApp broadcast, and direct mail initiatives; Oversee social media output and content quality; Own Singapore marketing KPIs and report performance with data-driven recommendations.
Seniority
Mid-Senior, hands-on IC