Trade Marketing Manager m/k
Core
Developing and implementing trade marketing strategies for the Formaster S.A. portfolio (DAFI brand), managing sales promotions, shopper campaigns, and POSM deployments.
Role type
Trade Marketing Manager
Builds
Sales promotions, shopper campaigns, POSM materials, and product launches for FMCG brands.
Domain
FMCG / Retail
Deliverable
product features
Required skills
Trade marketing strategy, POSM management, planogram optimization, sales data analysis, budget management, cross-functional coordination
Preferred skills
Marketplace optimization, shopper marketing tools, consumer research
Technologies
Excel, BI tools
Responsibilities
Develop trade marketing strategies, plan and execute sales promotions and shopper campaigns, prepare briefs and coordinate POSM production, manage planograms and shelf share, support new product launches, analyze sales results and promotion effectiveness, manage trade marketing budget and external agencies, coordinate with sales, e-commerce, marketing, and supply chain, train and support sales teams and merchandisers
