Manager, Digital Marketing, LAC
Core
Driving customer retention, frequency, and lifetime value across the Burger King Mexico ecosystem via CRM strategy and digital stack management.
Role type
Manager, Digital Marketing & CRM Strategy
Builds
Personalized customer experiences, loyalty programs, and data-driven commercial initiatives for Burger King Mexico.
Domain
Quick Service Restaurant (QSR) / Digital Marketing / Customer Relationship Management
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM strategy design, digital stack management (CDP, ESP, Loyalty, POS), data fluency, A/B testing, cross-functional leadership, commercial mindset
Preferred skills
Predictive modeling, advanced segmentation, personalization framework development
Technologies
CDP, ESP, App, Loyalty platforms, POS integrations, analytics platforms
Responsibilities
Own end-to-end CRM vision and customer lifecycle strategies; Lead operation and evolution of the CRM/Digital Stack; Transform data into actionable commercial opportunities; Drive measurable outcomes through data-informed decisions
Seniority
Manager, hands-on IC with team leadership