Account Manager - Marketing
Core
Manage and grow relationships with key B2B clients, ensuring they achieve measurable results from marketing initiatives by combining account management, customer success, and digital marketing strategy.
Role type
Client Success / Account Manager (Marketing focus)
Builds
Client retention and campaign performance for B2B clients in SaaS, MarTech, and EdTech
Domain
B2B Marketing Services / Client Success
Deliverable
client delivery
Required skills
Account management, digital marketing strategy (paid advertising, SEO, content, email), client relationship management, performance analytics, CRM management, upselling/cross-selling
Preferred skills
Agency environment experience
Responsibilities
Serve as primary point of contact for client accounts, lead client onboarding and strategy implementation, monitor and analyze marketing performance metrics, conduct strategy calls and reporting sessions, identify account expansion opportunities, maintain accurate CRM records
Seniority
Mid-Senior (5+ years experience)