Digital Marketing Specialist (m/k)
Core
Execute and optimize SMS and push notification campaigns to drive engagement and revenue growth through mobile communication channels.
Role type
Digital Marketing Specialist (SMS/Push)
Builds
Targeted messaging campaigns, audience segmentation strategies, and performance reports for mobile applications.
Domain
Digital Marketing / Mobile Engagement
Deliverable
product features
Required skills
Campaign execution, audience segmentation, performance analysis, CRM tool management, marketing automation, Adobe Campaign familiarity, data reporting
Preferred skills
Push messaging platform experience, marketing automation tools, Insider/AEP exposure, Adobe Campaign expertise
Technologies
Adobe Campaign, CRM tools, marketing automation platforms, Insider, Adobe Experience Platform (AEP)
Responsibilities
Manage and execute push notification campaigns including in-app messaging; Collaborate with campaign management teams on daily notifications, segmentation, and A/B testing; Plan and manage SMS and push communication calendars; Prepare performance reports on site activity and campaigns; Analyze campaign data to identify optimization opportunities; Partner with analytics teams on audience segmentation strategies; Resolve operational issues to maintain workflow timelines.
Seniority
Mid-level, hands-on IC