Digital Marketing Specialist (m/w/d)
Core
Managing paid media campaigns, SEO, landing pages, and marketing automation to drive brand visibility and lead generation for Nord-Lock's engineering solutions.
Role type
Digital Marketing Specialist
Builds
Paid media campaigns, SEO-optimized web pages, landing pages, and automated lead workflows
Domain
Industrial engineering / B2B manufacturing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media management (LinkedIn Ads, Google Search & Display), SEO, CMS management, web analytics, CRM lead management, marketing automation, copywriting for digital channels, KPI reporting
Preferred skills
Experience with global marketing processes, cross-functional collaboration in international teams
Technologies
LinkedIn Ads, Google Search & Display, ClickDimensions, CMS tools, CRM systems, Marketing Automation platforms
Responsibilities
Plan, execute, and optimize paid media campaigns; manage and update website content for SEO; create and maintain campaign-specific landing pages; coordinate with designers and automation specialists; monitor web KPIs and analyze campaign performance; write digital copy for ads and social media
Seniority
Mid-level, hands-on IC