Paid & Performance Marketing Lead
Core
Drive strategy, execution, and evolution of paid acquisition across Google and Meta to build a scalable growth engine.
Role type
Senior Paid & Performance Marketing Lead
Builds
Scalable paid media acquisition channels and in-house performance marketing capabilities
Domain
E-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid media strategy, budget allocation, agency management, Google Ads (Search, Shopping, PMax, YouTube), Meta Ads, channel testing, KPI definition, feed optimization, landing page optimization
Preferred skills
In-house capability building, creative partnership, cross-functional alignment
Technologies
Google Ads, Meta Ads, Reddit, LinkedIn, affiliate platforms
Responsibilities
Define and lead overall paid acquisition strategy; Own budget allocation and channel prioritization; Act as primary point of contact for paid media agencies; Oversee Google Ads performance across Search, Shopping, PMax, and YouTube; Lead Meta campaigns for prospecting and retargeting; Identify and test new paid channels like Reddit, LinkedIn, and affiliates