Paid & Performance Marketing Leader
Core
Lead paid media strategy and execution across Google and Meta to drive scalable customer acquisition and revenue growth.
Role type
Senior Paid & Performance Marketing Lead
Builds
Scalable paid media campaigns and internal marketing capabilities
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid media strategy, budget allocation, agency management, Google Ads, Meta Ads, campaign optimization, A/B testing, cross-functional collaboration
Preferred skills
Internal team upskilling, new channel exploration, creative collaboration
Technologies
Google Ads, Meta Ads, Reddit, LinkedIn
Responsibilities
Develop and execute paid acquisition plans across Google and Meta; Manage relationships with external media agencies; Identify opportunities to shift campaign ownership to internal teams; Oversee performance across search, shopping, and automated campaign types; Lead campaign strategy for audience acquisition and retargeting on Meta; Explore and evaluate additional acquisition channels like Reddit and LinkedIn
Seniority
Senior, hands-on IC