Performance Marketing Specialist
Core
Lead planning, execution, and optimization of paid media campaigns across Meta, Google, and TikTok to drive measurable growth and return on ad spend for a digital brand.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns for a digital brand
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads management, Google Ads management, TikTok campaign management, analytical skills, data-driven decision making, campaign optimization
Preferred skills
Platform trend awareness, best practices implementation
Responsibilities
Develop and execute paid media strategies, collaborate with internal teams and clients to create high-converting campaigns, monitor and optimize campaign performance, provide clear performance reports and data-driven recommendations
Seniority
Mid-level, hands-on IC